Visions Festival
Brief: To create a vibrant festival brand that translates across physical products and advertisements.
Project Specifics: To adapt the gradient colour scheme to create four distinct wristbands to allow access to four different experiences.
Branding
Physical Assets
Creating the wristbands needs the same quality, and recreate the same urge to keep the items, but be visually different and identifiable by security and staff. From a distance, one can tell if the user is allowed in the Backstage area, or the VIP area, from the brightness and contrast of the variations.
Creating a ticket for the festival necessitated a clear user interface as well as an attractive appearance that would encourage people to keep a hold of the ticket itself. Creating something that would look great attached to the fridge by a magnet before the event, and adhered in a scrapbook afterwards.
Poster Mockup 1
Poster Mockup 2
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