Sippy Coffee
Brief: To create a coffee brand that is fun, informal, and evokes a warm and caffeinated feeling.
Project Specifics: Illustrate a repeatable, handmade-looking pattern that suits the branding.
For this brand design I sketched out some loose shapes and coffee cups and mugs. By employing an organic, hand-drawn style, this brand has a similar organic feel to human-aligned brands like Jolene (North London based bakery) or Fishwife (American canned fish company). The squiggles feel a lot like lively plant shapes such as coral, and the warm brown is a comforting, warm, grounded colour to base this coffee brand around.
Core Brand
Carousel
A social media presence for something that has that rough, doodled style needs to marry this strongly to a sleek, professional look. The carousel that I designed brings a more grounded infographic that clearly conveys information alongside the familiarity and informality of the brand.
Email Marketing
Small brand style including repeating pattern for use on takeaway cups.
Concept for social media carousel on instagram.
Concept for email marketing - offers and bespoke customer treatment to increase engagement with the core product.
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