Raha Space

1. The Mood Board

I researched into appropriate Arabic words to use that translate well into English. I came up with ‘Raha’, and found the accurate Arabic script.

I then created a geometric pattern and motif that could be used across the assets which inspired a warm, modern feel while evoking traditional values.

Looking into spacial designs and inspiration for this, to give an idea of how the space would feel, I took a lot of inspiration from modern prayer spaces as well as the use of living plants in the study spaces. This was inspired by Iain Sinclair’s Living with Buildings which positions the need for a strong relationship between the building user’s health and the space around them. Clean, warm yellow lighting in other spaces also helps to bring a restful but lively vibe.

1.5 AI and Further Space Designs

For this section of the project, I wanted to integrate learning how to use AI to improve the graphic design process, and delineate some of my thoughts on the ethics of AI usage.With many businesses now turning to AI with its promises of efficiency, both in cost and timings, it’s worth investigating the benefits as well as drawbacks.

The drawbacks are numerous. With 52% of consumers refusing to purchase goods and services that have obvious AI use in their advertisements, (Bynder, 2026) the quality and ‘likeness’ of the generated pieces have to be high, or risk losing custom. The necessary resources used for commercial AI use also come at a cost. Potable water, energy consumption, and limited mineral resources for the computing and server capacity necessary for widespread generative AI use are steadily rising as a concern as more businesses bring AI into their workflows. Taking out human elements such as hiring a photographer for materials means that there are fewer professional and creative lenses to shape the project at any stage, as well as putting people out of a job.

This being said, AI is now a widespread tool, and businesses are incorporating it into lots of their workflows. To use it ethically and to develop skills in using the tool effectively, consideration must be given to which resources are available. Using NanoBanana 3.0 is an economising choice - the free generational model is still far and away the best quality generative AI. By using better quality models, and being very careful about the prompt wording, one can reduce the footprint that each generation of an image presents.

With this in mind, I used NanoBanana to further refine the mood board into a tangible designed space for Raha, with the logo visible, integrated into the space itself. This is a good use for AI in that it gives stakeholders and potential partners an accurate idea of how the space will look, without risking alienating general consumers.

Creating business cards that stand out is an absolute must for businesses that want to make impact across even the smallest of interactions while networking with potential clients.

I created this mockup of how the front and back should look, with the English spelling and main logo on the side with the necessary information - to be given to likely English speakers. The script then makes for a beautiful back of the business card, still bringing the attention back to the brand, but with an ornate, calligraphy feel.

When starting out on creating a pitch deck for Raha, I wanted to create a wireframe to plan out the design and layout. I used references that were modern and corporate but still provided the necessary visual information to be a useful pitch deck.

I then drafted out a branded pitch deck
to match the vibe of the space itself, as well as the tone of how the pitch deck would be used. When being used to partner with external corporations it would provide the sense of warm, friendly professionalism.

For the slides, I used the logo as a washi tape style motif across the whole presentation, and the larger logo featuring the script appears on most slides too. None of the slides are too clustered with information, which makes it just enough to complement the verbal presentation.